AMP

03

Lyft

The challenge was to develop a unique way to identify a driver’s car and let passengers know their Lyft had arrived. So we developed a two-sided dynamic display that connected via bluetooth to the drivers app, and afterward the possibilities were endless.
The device was equipped with an array of full color LED’s on the front that would change color and flashing animation to be unique for every rider. The rider’s color was indicated in the app so that they could be sure the car coming was for them. on the inside a custom display could transmit simple messages like a greeting, ETA, date, time. etc.
We even developed a custom typeface for the interior screen, which needed to be very simple and bold so as to be read easily from the backseat.